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Content Creator & Copywriter

Permanent employee, Part-time · Remote

Role Summary
Are you a great story-teller who loves to inspire audiences with news about developments in the world of food startups, industry, retail and food services? Would you like to use your expertise in journalism, copywriting, marketing, and general communication to make a real difference for animals, our health, society, and the planet? Are you interested in the prospect of working for a global organisation and advocating for food-systems change? Then we invite you to apply for the position of content writer in the International Food Industry & Retail Team at ProVeg International.
Job Details
Job title: Content Creator & Copywriter
Department: International Food Industry & Retail (FIR) (80%) and Communications Department (20%)
Location: Remote (ideally in Poland, Netherlands, UK, South Africa, US (preferably the East Coast) or Germany)
Working hours:  around 4 days a week (part-time from the start with the possibility of a full-time position, depending on the skill set of the candidate)
Reports to: International Head of Food Industry & Retail
Key contacts: International Head of Communications, International Communications Manager, International Director, International Fundraising Coordinator
  • Writing and delivering engaging and impactful B2B content (e.g. blogs, articles for external media, press releases, interviews, and video scripts) that capture and amplify our vision, mission, and values for use on the ProVeg international and country websites (after translation) and all international media channels (e.g. LinkedIn, Newsletters, etc.).
  • Drafting and pitching proposals based on original and secondary data, and writing impactful content commissioned and published by external B2B publications.
  • Writing engaging and inspiring content for supporters and major donors, including quarterly highlights, the annual review, and contributing to B2C communications, where needed (about 20% of the time).
  • Working effectively within a team environment while also being able to develop ideas and create content independently. 
  • Maximising reach and engagement of content through SEO optimisation.
  • Editing and proofreading of copy, with a keen eye for detail. 
  • Working alongside the International Head of Food Industry & Retail, and the International Communications team in order to plan future content and build upon the existing communications strategy. 
  • Support the International Communications department in drafting inspirational supporter-focused materials, as well as proof-reading and editing activities, on an ad hoc basis. 
  • Support the FIR team's PR activities.

  • Excellent oral and written communication skills – native English speaker.
  • A bachelor's degree in communications, journalism, PR, marketing, English, or other relevant areas.
  • A track record of writing engaging online copy for diverse audiences, such as widely-read articles and blogs. You will be asked to provide a portfolio of past work as part of the application process.
  • An ability to work fast, proactively, and reactively in the research, development, and delivery of written content. 
  • Detail-oriented, with an eye for effective proofreading and attention to detail. 
  • A basic understanding of the marketing world and its performance metrics. 
  • Experience with content research and finding accurate and reliable sources.
  • A creative mind, with the ability to develop interesting ideas for new, impactful content, including storytelling where relevant.
  • A good knowledge of relevant topics and trends relating to the plant-based and cellular-agriculture industries.
  • Monitoring current trends and developments in the sector, identifying newsworthy material (ideally of international relevance), and conveying the information in concise, engaging, and quickly-written texts.
  • Proactive and results-oriented, with a structured way of working.
  • Ability to juggle multiple priorities.
  • A passion for ProVeg’s mission.

  • Experience in writing for the food industry, particularly within Europe.
  • Basic knowledge of HTML and a good understanding of web administration/ CMS systems such as WordPress publishing.
  • Experience working with the media, including writing press releases.
  • Experience in using project-management tools.
  • Experience in digital B2B content marketing.
Benefits of working with us
  • A strong organisational focus on personal development and a designated training budget.
  • Flexible working hours.
  • Become part of a great team and work with us to create a world in which everyone chooses delicious and healthy food that is good for all people, animals, and our planet.
Application deadline: 8 July 2021
Interviews: mid-end July 2021
Start: as soon as possible (please specify your availability)
Further information
Please send us your application documents (including cover letter, curriculum vitae, portfolio of published work*, and references) using the application form.

* Portfolio: Please supply four articles, or excerpts from larger texts, that you have authored in four different publications (ideally covering different topics and addressing different audiences). The articles you submit can't have multiple contributors. Please be aware that applications containing plagiarised work will not be considered. Additionally, please indicate the following information, to the best of your knowledge, for each piece you submit:
  • the article’s reach
  • impressions/views
  • some form of feedback (for at least one of the articles) on how the piece impacted readers
  • how long each article took to research and write.
The next steps in the application process include:
  1. A general online assessment
  2. First interview with HR
  3. Job-specific online trial assignments
  4. An online interview with the Head of International Food Industry & Retail
About us
ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal products with plant-based and cultivated alternatives. ProVeg works with companies, governments, public institutions, medical professionals, the media, and the public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and our planet.

We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.

ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.

DEI (diversity, equity, inclusion) Statement

ProVeg is committed to assessing applicants equitably, regardless of race, religion, colour, sex, age, national origin or ancestry, refugee background, genetic information, neurodiversity, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of colour, women, people with disabilities, people from LGBTQIA+ communities, elderly people, refugees and people living with HIV are strongly encouraged to apply.

Your application
We are happy about your interest in ProVeg. Please send us your application only by using the following form.

The application process takes between four and eight weeks and includes the following steps:
  • Screening by the HR department
  • Screening by the respective department
  • Processing of trial tasks
  • First Interview
  • Possibly second interview
  • Confirmation
For federal voluntary services and internships, the process is shortened slightly and usually only one interview is conducted. In these cases, the trial tasks are usually carried out in the form of a trial day at our Berlin office.

Please submit your application including a cover letter, CV and references in one PDF document (max. 3 MB) and answer the questions in our general questionnaire for all applicants. Your contact person is Nora Winter, Head of HR.

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