We are looking for a talented marketing executive with an outgoing, positive, and professional attitude. The successful candidate will be responsible for the promotion and communication of the Smart Protein Project’s outcome and raise awareness of the benefits of alternative-protein ingredients and products among the food industry, agriculture, and policy makers. They will also coordinate the International Food Industry & Retail team’s marketing and communication efforts, including the New Food Hub (NFH) content portal and PR, email & social media activities.
Department: International Food Industry & Retail (FIR)
Location: Remote (ideally in Poland, Netherlands, UK, South Africa, US (preferably the East Coast) or Germany)
Working hours: 40 hours a week
Reports to: International Head of Food Industry & Retail
Salary range: Commensurate with experience and location (if UK-based, between £25,000 and £28,000 “pro rata” adjusted for hours worked, and for local standards if based in other countries)
ProVeg B2B Marketing:
Execute ProVeg Food Industry & Retail marketing and communications activities.
Plan, build and send regular B2B newsletters through Mailchimp.
Ensure NFH content is translated into social content and consistently post on LinkedIn, including both organic content and paid ad campaigns.
Manage and implement the NFH promotion campaign from initial planning to ongoing execution.
Support in the development and implement a growth strategy to increase our subscribers, NFH readership and social followers.
Conduct analysis and put into place metrics to demonstrate the effectiveness of the marketing activities for the NFH, website, PPC, social media activity and overarching campaign ROI.
Improve and increase our B2B reach in external media, through approaching, developing relationships with and pitching key B2B media outlets.
Respond to B2B media requests and support general B2B PR activities.
Support and foster cross-departmental and cross-countries communication
Smart Protein Project
Implement, and continuously improve the communications plan for the Smart Protein Project.
Gather, produce, and disseminate information about the project’s objectives, approaches, and results, primarily targeted at opinion leaders, educators, and other multipliers, including regulators, consumer/trade/science/media/health professionals, food-and-drink industry associations (including SMEs), consumer organisations, the scientific community, as well as the general public.
Facilitate collaboration and information exchange between different organisations involved in the debate on future protein sources.
Foster an active and dynamic information network among consortium members and stakeholders.
Manage communication channels, including website, social media, email newsletters, press releases, and media outreach.
Coordinate the creation of all online, print, and video materials for the Smart Protein Project.
Act as liaison and build strong connections with relevant outlets and media.
Summarise key findings and results, delivering clear and consistent content, including editing, copywriting, and proofreading.
Implement and adhere to the set deliverables as well as a monitoring/reporting scheme (performance measurement).
Application deadline: 26th of September 2021
Interviews: end of September / beginning of October
Please send us your application documents (including cover letter, curriculum vitae, and references) using the application form.The next steps in the application process include:
• A general online assessment
• A first interview with HR
• Job-specific online trial assignments
• An online interview with the Head of International Food Industry & Retail
DEI (diversity, equity, inclusion) Statement
ProVeg is committed to assessing applicants equitably, regardless of race, religion, colour, sex, age, national origin or ancestry, refugee background, genetic information, neurodiversity, disability, marital status, parental status, pregnancy, sexual orientation, HIV status, gender identity, or gender expression. People of colour, women, people with disabilities, people from LGBTQIA+ communities, elderly people, refugees and people living with HIV are strongly encouraged to apply
ProVeg International is a food awareness organisation working to transform the global food system by replacing animal-based products with plant-based and cultured alternatives. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet. We have offices in nine countries across four continents and are active around the world. ProVeg has a permanent observer status with the UNFCCC, special consultative status with ECOSOC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.
We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.
ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.