Communications Manager, ProVeg China

Permanent employee, Full or part-time · China Remote

Role Summary
Careers at ProVeg International

Are you looking for a career that combines impact and meaning with opportunities for personal growth and financial security? Are you keen to enter the exciting space of food systems transformation and turn some of the most pressing global challenges into sustainable solutions? Are you eager to join an international team of ambitious and motivated professionals? You have come to the right place!

ProVeg is the first global NGO promoting alternative proteins such as plant-based foods and cultured meat to be given approval for a representative office in China. ProVeg International is now recruiting Communications Manager ProVeg China, who is well-versed in communications across the spectrum, including traditional media and social media with an ability to plan and execute integrated communications activity in support of the organisation and campaigns. The role will suit an experienced, driven and media-hungry self-starter, who is able to multi-task, prioritise multiple work streams and manage and build relationships internally and externally in order to deliver wide and high-quality reach for our messaging. 

The role holder will work closely with the Managing Director, Asia, and international teams in the development, planning and implementation of key communication strategies to ensure the promotion of new and existing strategic programmes, raise awareness of the benefits of alternative proteins, improve the availability of them, and replace animal product consumption.

Job Details
  • Job Title: Communications Manager, ProVeg China

  • Reports To: Managing Director, Asia

  • Location of Position: Shanghai (preferred) 

  • Hours: 20-40 hours per week 

  • Develop and implement key communication strategies and interventions, working with the Managing Director, Asia, the ProVeg China team and the international teams 

  • Through effective and targeted communication strategies, drive programs and campaigns that change behaviours of the public, institutions, retailers and other associated stakeholders.

  • Develop pitches, press releases, blogs, articles and other communication materials in Chinese and English as required. 

  • Bring in and grow relationships with media and digital influencers. 

  • Ensure media and outward-facing communications and assets are proofed, on strategy aligned and effectively tailored to audiences in a positive, pragmatic and solution-focused manner

  • Coordinate press inquiries, interviews and local event logistics as required 

  • Develop knowledge of alternative proteins related issues and trends relevant to the role

  • Undertake any other reasonable related duties as directed by the Managing Director, Asia.


Required :

  • Strong experience in PR/communications role with expertise in writing captivating content for a variety of mediums and audiences, development of communications plans, building media relations and finding the story.  

  • Relevant Degree or equivalent qualification/accreditation (Journalism, Media, etc.)

  • +3 years of relevant work experience.

  • Exceptional verbal and written communication skills in Chinese and English.

  • Ability to understand the elements of what makes a good story and be confident to sell into known and unknown journalists and outlets 

  • Ability to prioritise and manage time effectively, and to balance competing demands and priorities in a fast-paced environment

  • A professional and positive outlook with the ability to adapt and bond with a variety of stakeholders 

  • Alignment with ProVeg's philosophy and the ability to professionally advocate for ProVeg's vision globally.

  • A substantial media network and existing contacts to build upon

  • High level of flexibility to utilise ad hoc media opportunities and ability to pivot when required 


  • Experience in the food sector

  • Understanding of and/or experience within the non-profit sector

  • Experience in environmental, food or sustainability sectors

Benefits of working with us
  • Flexible, trust-based working arrangements (20-40 hours/week) 

  • Hybrid home-office and office work arrangements.

  • A strong focus on personal development, with a designated training budget.

  • Mindfulness Program.

  • We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.

  • And last but not least: become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

  • Application deadline: open until filled
  • Start date: ASAP
Further information

Your application should include a cover letter addressing your motivation and how you meet the person specification criteria and a CV. Please submit your application using our online form ( and tell us how you found this job ad. Thank you!

Should you make it to the long-list of applicants, you will be invited for a phone interview with HR. If you successfully interview, the next steps will be:

  1. An online task.

  2. The second interview with the Managing Director Asia

  3. The final decision may require an additional interview, usually with Senior Management.

About us
ProVeg International is a food awareness organisation working to transform the global food system by replacing animal-based products with plant-based and cultured alternatives. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet. We have offices in nine countries across four continents and are active around the world. ProVeg has a permanent observer status with the UNFCCC, special consultative status with ECOSOC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award.

At ProVeg, we aim to be impactful, pragmatic, and solution-oriented, empowering our stakeholders to identify opportunities and transform challenges into solutions. We base our strategy on empirically-based evidence and seek to stay abreast of the latest research to inform our activities. We evaluate our programs to ensure maximum impact and efficiency towards reaching our goals.

ProVeg fosters a work culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are impact-driven, pragmatic and professional. Your problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.

We strive to maximise our long-term impact in order to achieve our mission of reducing the global consumption of animals by 50% by 2040. Our work is informed by the principles of effective altruism – using limited resources to do the most good.

Your application
We are happy about your interest in ProVeg. Please send us your application using the following form:

Please submit your application including your CV, cover letter and references (max. size of one document ​is 3 MB).

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