International Campaign Manager

Festanstellung, Vollzeit · Remote

Role Summary

ProVeg is expanding its campaign efforts, building on our public education, corporate outreach, and UN, EU and national policy initiatives. 

We are looking for an inspiring campaigner to support our ambitious global campaign efforts to promote the reduction of animal consumption in line with our 5 Pros (Pro-Health, Environment, Animals, Justice, and Taste). The ideal candidate is a highly creative person with an outgoing, positive, hands-on and professional attitude, who has a track record of success of creating successful campaign plans (i.e. conceptualisation, planning, execution and collaborations with partners, monitoring and evaluation). The position requires flexibility and adaptability as political realities, public opinions, and business priorities often shift.

The Campaign Manager will report to the Head of Campaigns, and work collaboratively with other organising, communications, research, fundraising and web staff. They will provide strategic campaign guidance to the ten ProVeg country communication managers. The successful candidate will also work closely with allied organisations, influencers and thought leaders globally. The candidate will be responsible for representing ProVeg externally, to our supporters, and to coalitions, while networking with different stakeholders. 

We’re looking for someone who’s eager to create change through communications, has extensive experience with PR and social media engagement, gets excited about developing and improving campaign concepts and is a real team player. Checking food development news on a daily basis is something you do anyway, and spotting campaign opportunities is always on top of your mind. Your ‘getting things done’ mindset is a major drive to get people on board with campaigns and you're keen to think outside of the box and inspire others. 

The main campaign you will lead will be ‘Diet Change not Climate Change’. Other campaigns include, but are not limited to:

  • EU, UK, US and other regional or international policy campaigns.

  • other short-term campaigns, such as consumer surveys and B2C campaigns.

Job Details

Reports to: Head of Campaigns 

Department: Communications

Location: Remote (ideally in the UK, NL,DE, PL, CZ, or ES)

Hours: 40 hours per week

Salary: depending on experience and location

Starting date: ASAP

Responsibilities

Campaigning & Organising (55%)

  • Lead and implement public-facing campaigns to promote food system change and enhance the position of plant-based foods and other alternatives to animal products. Demonstrating that you know how to translate difficult concepts into accessible campaign materials which reach target audiences beyond ProVeg’s existing channels. Set goals, and evaluate plans and actions.

  • Establish and maintain effective collaborative relationships with external stakeholders and identify opportunities to improve engagement with policy-makers, environmental and other aligned organisations, healthcare officials, corporate leaders, scientific bodies, and other relevant parties. 

  • Build and maintain a strong base of organisations and individuals in support of our campaigns; participate in coalitions on campaign issues and engage with our country offices to develop campaigns on a national level.

  • Speak at public events, forums, and other venues, and serve as a representative of ProVeg to the public when needed.

  • Engage and inspire a range of audiences – from our supporters and communities to corporate partners, food businesses, and influencers.

  • Work in coordination with the Head of Campaigns and the Monitoring, Evaluation and Learning team to assess outcomes, impact and continually improve campaign tactics to increase effectiveness.

  • Work with the fundraising team to increase donations through campaigning. 

Media, web and social media (35%)

  • Raise the profile of ProVeg online and offline through creating and writing compelling content for targeted websites, campaigns, social media, mainstream media & PR (including broadcast media), and by working with key influencers. 

  • Develop concepts for materials on campaign issues (such as factsheets, action alerts, website content, newsletter articles and short videos or reels) that are tailored towards a specific target audience, and have a proper distribution plan in place.

  • Work closely with the PR and Social Media Managers in identifying topics for engaging press releases and Social Media Content

Support and reporting (10%)

  • Assist the Head of Campaigns in managing plans; prepare campaign targets and performance data for internal and external reporting to donors, sponsors and other stakeholders.

  • Assist the Head of Campaigns in coordinating the implementation of international campaigns across the countries, controlling the quality of the campaigns content across the organisation.

  • Ensure an effective distribution of campaign materials across ProVeg countries

Qualifications

Essential

Experience
  • Proven experience with a minimum of three years of working in communications or campaigning.

  • Excellent organisational skills.

  • Strong understanding of the role of external communications channels including social media, email and traditional media.

  • Experience in campaigning to influence policy and decision-makers and behavioural change.


Knowledge

  • Deep understanding of mobilising people, partners and policy-makers.

  • Thorough knowledge of and experience with human behaviour change and societal change.


Skills

  • Excellent written and verbal English communication skills.  

  • Strong organisational skills, and an ability to balance short-term priorities with long-term goals and strategies.

  • Ability to work well under pressure and manage time effectively in a fast-paced and growing nonprofit work environment.

  • Outstanding networking skills, and experience in building productive relationships with key media stakeholders and influencers.

  • Strong collaboration and excellent interpersonal skills with the ability to thrive in a team of people from diverse backgrounds.

  • Fresh, creative and imaginative problem solver with a strong capacity for coming up with new ideas.

  • A story-teller with the ability to write and create engaging content tailored to contemporary platforms, trends and visuals. 


Attitude & values

  • Self-starter personality with a curious and creative nature and a drive to continuously improve.

  • Understanding of and alignment with ProVeg International’s vision, mission and values.

  • Willingness to occasionally travel nationally and internationally. 

  • Outside the box thinking, a creative, professional and passionate person willing to do their best to help us change our food system 


 

Desirable

  • Knowledge of climate change, just food systems, protein transition, alternative proteins, environmental impacts of animal agriculture, and (plant-based) nutrition and health.

  • Knowledge of national, EU, and/or UN institutions, and decision-making processes and infrastructure.

  • Degree in communications, advertising, journalism, or other relevant fields

  • Experience drafting press materials, organising and giving professional interviews.

  • Experience with Worpress and social content management software, and digital organising and outreach tools.

  • Familiar with creative processes including concept developments

  • Knowledge of the food innovation sector and foodservice industry is a plus.

  • Understanding of effective altruism.

  • Additional language skills. 

  • Recruiting and managing volunteers 

  • Experience in food system change, or the health, environmental, or animal advocacy movement. 

Benefits of working with us
  • A strong organisational focus on personal development and a designated training budget.
  • Flexible working hours.
  • Become part of a great team and work with us to create a world in which everyone chooses delicious and healthy food that is good for all people, animals, and our planet
When?

Application deadline: 2 October 2022

Interviews: the beginning of October 2022

Start: November 2022 (please specify availability)

Further information
Your application should include a cover letter (detailing your motivation and relevant experience) and a CV. The next steps in the application process include:

  1. A general online assessment
  2. A first interview with HR
  3. Job-specific online trial assignments
  4. Online interview with the International Head of Campaigns
  5. The process might require an additional interview with the Leadership


About us
ProVeg International is a food awareness organisation working to transform the global food system by replacing animal-based products with plant-based and cultured alternatives. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet. We have offices in ​ten countries across four continents and are active around the world. ProVeg has a permanent observer status with the UNFCCC, special consultative status with ECOSOC, is accredited for UNEA, and has received the United Nations’ Momentum for Change Award. 

We base our strategy on empirically-based evidence whenever possible. We seek to stay abreast of the latest research to inform our strategic considerations and outreach materials. We evaluate all of our programs to make sure we are allocating our resources in the best way to reach our goal.

ProVeg fosters a culture in which challenges become opportunities to learn and thrive. Because changing the global food system is a huge undertaking, we are looking for new team members who are pragmatic and professional and who are willing to step out of their comfort zone when needed. Critical problem-solving skills, team spirit, and creativity are all vital to accomplishing our ambitious goals.

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