Asia Communications Manager

Permanent employee, Full or part-time · China Remote

Role Summary
ProVeg is the first global NGO promoting alternative proteins such as plant-based foods and cultivated meat to be given approval for a representative office in China. ProVeg International is now recruiting Communications Manager ProVeg China, who is well-versed in communications across the spectrum, including traditional media and social media with an ability to plan and execute integrated communications activity in support of the organisation and campaigns. The role will suit an experienced, driven and media-hungry self-starter, who is able to multi-task, prioritise multiple work streams and manage and build relationships internally and externally in order to deliver wide and high-quality reach for our messaging. 
The role holder will work closely with the Managing Director, Asia, the Executive Director, China and international teams in the development, planning and implementing of key communication strategies to ensure the promotion of new and existing strategic programmes, raise awareness of the benefits of alternative proteins, improve the availability of them, and replace animal product consumption.
Job Details
  • Job Title:  Asia Communications Manager
  • Reports To: Managing Director, Asia
  • Location of Position: Shanghai (preferred) or remotely in China
  • Hours: 20-40 hours per week 
  • Develop and implement key communication strategies and interventions, working with the Managing Director, Asia, the ProVeg China team and the international teams 
  • Through effective and targeted communication strategies, drive programs and campaigns that change behaviours of the public, institutions, retailers and other associated stakeholders.
  • Develop pitches, press releases, blogs, articles and other communication materials in Chinese and English as required. 
  • Organise press conferences
  • Bring in and grow relationships with media and digital influencers. 
  • Supervise and manage the social media accounts in Asia including WeChat, RED,  Instagram and more 
  • Ensure media and outward-facing communications and assets are proofed, on strategy aligned and effectively tailored to audiences in a positive, pragmatic and solution-focused manner
  • Coordinate press inquiries, interviews and local event logistics as required 
  • Develop knowledge of alternative proteins related issues and trends relevant to the role
  • Undertake any other reasonable related duties as directed by the Managing Director, Asia.
  • Strong experience in PR/communications role with expertise in writing captivating content for a variety of media and audiences, developing of communications plans, building media relations and finding the story  
  • Relevant Degree or equivalent qualification/accreditation (Journalism, Media, etc.), ideally in an English-speaking country
  • +3 years of relevant work experience
  • Track record of running successful online campaigns on both international social media (Facebook, Instagram, LinkedIn) and Chinese social media (WeChat, RED, BiliBili, etc.)
  • Exceptional verbal and written communication skills in Chinese and English, preferably bilingual knowledge
  • Ability to understand the elements of what makes a good story and be confident to sell into known and unknown journalists and outlets 
  • Ability to prioritise and manage time effectively, and to balance competing demands and priorities in a fast-paced environment
  • A professional and positive outlook with the ability to adapt and bond with a variety of stakeholders 
  • Alignment with ProVeg's mission and philosophy and the ability to professionally advocate for ProVeg's vision globally
  • Outgoing personality with proven ability in representing an NGO to build productive relationships with media representatives and other stakeholders
  • A substantial media network and existing contacts to build upon (business media and lifestyle media), ideally within China. 
  • A professional media appearance
  • High level of flexibility to utilise ad hoc media opportunities and ability to pivot when required 
  • Trustworthy and accountable personality with a proactive work ethic
  • Creative and resourceful with excellent problem-solving skills
  • High willingness to learn and inquisitive nature
  • A team player
  • Experience in the food sector
  • Understanding of and/or experience within the non-profit sector
  • Experience in environmental, food or sustainability sectors
Benefits of working with us
  • Flexible, trust-based working arrangements (20-40 hours/week).
  • Hybrid home-office and office work arrangements.
  • A strong focus on personal development, with a designated training budget.
  • Mindfulness Program.
  • We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.
  • And last but not least: become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!
Application deadline: open until filled
Start date: as soon as possible
Further information
Our Application Procedure
Your application should include a cover letter and CV. Please submit your application using our online form ( and tell us how you found this job ad. Thank you!

Should you make it to the long-list of applicants, you will be invited for a phone interview with People and Culture. If you successfully interview, the next steps will be:
  1. An online task.
  2. The second interview with the Managing Director Asia.
  3. The final decision may require an additional interview, usually with Senior Management.
About us

ProVeg International is a food awareness organisation working to transform the global food system by replacing 50% of animal products globally with plant-based and cultivated foods by 2040.

ProVeg engages with all relevant stakeholders to create a food system where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet.

ProVeg has received the United Nations’ Momentum for Change Award and works closely with key UN food and environment agencies. 

ProVeg creates global impact, with offices in 12 countries across four continents and more than 200 employees. 

Data Protection Information for Applicants
More information about the processing of your personal data during your application at ProVeg e.V. can be found here in German and English. If you are applying at ProVeg INT, more Information can be found here, available in German and English.
Your application
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